Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
Lots of guest posts for you lately. Popular girl! I’m heading over now.
I know right? When it rains… Btw- did you get my invite for February? I would LOVE to have you guest post over here!!! It’s gonna be a FUN month filled with some of my favorite blogging friends… 🙂
I didn’t get anything. I’d love to guest post! Did you email me?
Hmm…I will check my invite email sent, and make sure your address was on it. I know I had you on my “list” of favorites for SURE! Will send you info via email… I wondered why I hadn’t heard from you, but honestly thought you were crazy busy.
Chris, your words are so kind! Thanks for writing this sweet intro, the great post and for being such a tremendous encouragement through it all. YOU are a blessing. Thanks, friend!
You are so welcome BFF! lol To the beginning of a truly DIVINE friendship!! CHEERS. 🙂
{Melinda} Your words will bless everywhere they are published!
What a beautiful comment of encouragement, support and love Melinda! Oh that means so much to me… Thank you from the bottom of my grateful heart. 🙂
Can’t wait!! Off to read right now!! 🙂
YAY! Thanks hun! 🙂 Always love love love your support!
On my way to check it out! You are doing a lot of guest posts these days! That’s awesome Chris! You are the most encouraging person I know!!! Hugs!
It was a crazy “Guest blogging” week! I was so excited to be over at these lovely blog sites… just starting to “venture out” a bit. Thanks so much for filling me with YOUR encouragement Alexa! So glad we are friends… 🙂
Thank you Chris! Me too!